Generic Fund

Investor Profile

This portfolio is suited to investors seeking exposure to global equities as part of their overall investment strategy, with maximum capital appreciation as their primary goal. Investors must be able to set aside the invested capital for a long term investment horizon and be prepared to accept a degree of high volatility of net asset value.

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Investment manager

 

Founded in 2010 by portfolio managers Jeremy Lang and William Pattisson, Ardevora was the opportunity for Jeremy and William to apply 25 years’ experience of managing funds to their own venture. Their vision was simple: to run clients’ money in the same way they would look after their own, in a stimulating and enjoyable working environment. The Fund is a diversified portfolio of listed equities, its unique quality being a process grounded in cognitive psychology and the study of bias. The manager’s understanding of bias, and how this causes intelligent and well-informed people to make errors of judgement, allows them to identify and exploit inefficiencies in markets.

Today, Ardevora has eight partners and 36 employees. They manage £7.9bn of assets and work for a range of clients around the world.

 

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